Account-Based Marketing
What is ABM?
A strategy in which a marketing team treats an individual prospect or customer like its very own market.
ABM stands for Account-Based Marketing. A strategy in which a marketing team treats an individual prospect or customer like its very own market.
The term matters when teams need a shared definition across planning, finance reviews, sales reporting, and weekly execution conversations. Without a common definition, the same metric can drift in meaning across functions.
Inside OKRindo, ABM is most useful when it is tied to a decision. Use it to review progress, surface risk early, and choose the next action with clearer context.
The term matters when teams need a shared definition across planning, finance reviews, sales reporting, and weekly execution conversations. Without a common definition, the same metric can drift in meaning across functions.
Inside OKRindo, ABM is most useful when it is tied to a decision. Use it to review progress, surface risk early, and choose the next action with clearer context.
Quick definition
A strategy in which a marketing team treats an individual prospect or customer like its very own market.
How teams use it
Add ABM to the weekly review rhythm so everyone interprets the term the same way before changing targets, forecasts, or priorities.
Turn definitions into execution
Ready to track ABM inside a weekly execution system instead of spreadsheets?
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