Annual Recurring Revenue
What is ARR?
The revenue that a company expects to receive on an annual basis from its customers for ongoing services.
ARR stands for Annual Recurring Revenue. The revenue that a company expects to receive on an annual basis from its customers for ongoing services.
The term matters when teams need a shared definition across planning, finance reviews, sales reporting, and weekly execution conversations. Without a common definition, the same metric can drift in meaning across functions.
Inside OKRindo, ARR is most useful when it is tied to a decision. Use it to review progress, surface risk early, and choose the next action with clearer context.
The term matters when teams need a shared definition across planning, finance reviews, sales reporting, and weekly execution conversations. Without a common definition, the same metric can drift in meaning across functions.
Inside OKRindo, ARR is most useful when it is tied to a decision. Use it to review progress, surface risk early, and choose the next action with clearer context.
Quick definition
The revenue that a company expects to receive on an annual basis from its customers for ongoing services.
How teams use it
Add ARR to the weekly review rhythm so everyone interprets the term the same way before changing targets, forecasts, or priorities.
Turn definitions into execution
Ready to track ARR inside a weekly execution system instead of spreadsheets?
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