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Business to Business

What is B2B?

A type of transaction that exists between businesses, such as between a manufacturer and a wholesaler, or between a wholesaler and a retailer.

B2B stands for Business to Business. A type of transaction that exists between businesses, such as between a manufacturer and a wholesaler, or between a wholesaler and a retailer.

The term matters when teams need a shared definition across planning, finance reviews, sales reporting, and weekly execution conversations. Without a common definition, the same metric can drift in meaning across functions.

Inside OKRindo, B2B is most useful when it is tied to a decision. Use it to review progress, surface risk early, and choose the next action with clearer context.
Quick definition
A type of transaction that exists between businesses, such as between a manufacturer and a wholesaler, or between a wholesaler and a retailer.
How teams use it
Add B2B to the weekly review rhythm so everyone interprets the term the same way before changing targets, forecasts, or priorities.

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