Customer Acquisition Cost
What is CAC?
The cost associated with acquiring a new customer.
CAC stands for Customer Acquisition Cost. The cost associated with acquiring a new customer.
The term matters when teams need a shared definition across planning, finance reviews, sales reporting, and weekly execution conversations. Without a common definition, the same metric can drift in meaning across functions.
Inside OKRindo, CAC is most useful when it is tied to a decision. Use it to review progress, surface risk early, and choose the next action with clearer context.
The term matters when teams need a shared definition across planning, finance reviews, sales reporting, and weekly execution conversations. Without a common definition, the same metric can drift in meaning across functions.
Inside OKRindo, CAC is most useful when it is tied to a decision. Use it to review progress, surface risk early, and choose the next action with clearer context.
Quick definition
The cost associated with acquiring a new customer.
How teams use it
Add CAC to the weekly review rhythm so everyone interprets the term the same way before changing targets, forecasts, or priorities.
Turn definitions into execution
Ready to track CAC inside a weekly execution system instead of spreadsheets?
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