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Days Sales Outstanding

What is DSO?

A measure of the average number of days that it takes a company to collect payment after a sale has been made.

DSO stands for Days Sales Outstanding. A measure of the average number of days that it takes a company to collect payment after a sale has been made.

The term matters when teams need a shared definition across planning, finance reviews, sales reporting, and weekly execution conversations. Without a common definition, the same metric can drift in meaning across functions.

Inside OKRindo, DSO is most useful when it is tied to a decision. Use it to review progress, surface risk early, and choose the next action with clearer context.
Quick definition
A measure of the average number of days that it takes a company to collect payment after a sale has been made.
How teams use it
Add DSO to the weekly review rhythm so everyone interprets the term the same way before changing targets, forecasts, or priorities.

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