Sales Qualified Lead
What is SQL?
A prospective customer that has been researched and vetted—first by an organization's marketing department and then by its sales team—and is deemed ready for the next stage in the sales process.
SQL stands for Sales Qualified Lead. A prospective customer that has been researched and vetted—first by an organization's marketing department and then by its sales team—and is deemed ready for the next stage in the sales process.
The term matters when teams need a shared definition across planning, finance reviews, sales reporting, and weekly execution conversations. Without a common definition, the same metric can drift in meaning across functions.
Inside OKRindo, SQL is most useful when it is tied to a decision. Use it to review progress, surface risk early, and choose the next action with clearer context.
The term matters when teams need a shared definition across planning, finance reviews, sales reporting, and weekly execution conversations. Without a common definition, the same metric can drift in meaning across functions.
Inside OKRindo, SQL is most useful when it is tied to a decision. Use it to review progress, surface risk early, and choose the next action with clearer context.
Quick definition
A prospective customer that has been researched and vetted—first by an organization's marketing department and then by its sales team—and is deemed ready for the next stage in the sales process.
How teams use it
Add SQL to the weekly review rhythm so everyone interprets the term the same way before changing targets, forecasts, or priorities.
Turn definitions into execution
Ready to track SQL inside a weekly execution system instead of spreadsheets?
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